ICFC 2000

Convergence of New Technologies and Market Dynamics: Forecasting, Economics and Marketing for the Communications Revolution

International Known Speakers 

Patti Hart, President and CEO - Telocity

J. Scott Armstrong, Professor - Marketing, Wharton School, University of Pennsylvania

Dr. Joong-soo Nam,  Vice-President,  - IMT-2000 Business Group of Korea Telecom

Ray Horak, Founder and President, The Context Corporation

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Patti Hart, President and CEO of Telocity, a leading nationwide provider of end-to-end residential broadband services to and throughout the home. Prior to joining Telocity, Ms. Hart was at Sprint Corporation, where she served as President and Chief Operating Officer of Sprint's Long Distance Division from February 1994 through April 1999. She oversaw all operational aspects of the division, which provides voice and data communications products and services to Sprint's consumer, business and government long-distance customers. Ms. Hart has been featured in the Wall Street Journal and Upstart magazine and was noted by Fortune magazine as "the leading lady of telecom services."

Measuring Success in the Future Broadband Market - The advent of broadband Internet technology is finally catching up with the enormous demand of users for high-speed Internet services to and throughout their homes. Thus, it is increasingly important to focus on the wants and needs of the home-user for high-speed Internet connectivity and service. High-speed Internet access allows home users to utilize services never dreamed of when using narrowband technology, such as streaming audio and video, virtual private networks and home networking, in addition to the obvious utility of being able to surf the web or download files up to 50 times faster than one can with a standard 28k modem. Ms. Hart will bring her vast telecommunications experience to understand what the future hold for residential broadband and how to be successful in that new marketplace.

 

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J. Scott Armstrong (Ph.D. from MIT, 1968) is Professor of Marketing at the Wharton School, University of Pennsylvania, where he has been since 1968. In addition, he has taught in Switzerland, Sweden, New Zealand, South Africa, Thailand, Argentina, Japan, and other countries. He was a founder and editor of the Journal of Forecasting  and of the International Journal of Forecasting, and of the International Symposium on Forecasting, held annually since 1981. A study in 1989 ranked him among the top 15 marketing professors in the US. In another study, he was the second most prolific Wharton faculty member during the 1988-1993 period. The second edition of his book, Long-Range Forecasting, was published by John Wiley in 1985. His book, Principles of Forecasting: A Handbook for Researchers and Practitioners, is scheduled for publication in late 2000 by Kluwer. Finally, he has developed and maintained the Forecasting Principles website (hops.wharton.upenn.edu/forecast).

Principles for Telecommunications Forecasting - I first describe principles that are relevant to telecommunications forecasting. Some principles are counterintuitive, such as to avoid judgmental revisions to quantitative forecasts. Then I describe a systematic procedure for auditing whether the proper principles are being addressed in a given situation. The audit uses the Forecasting Principles Spreadsheet as a decision aid. From the audit, one can learn whether the principles are being followed. Forecasters often ignore guidelines, including those regarded as reasonable.  Finally, what can be done to improve the use of forecasting principles? Among the various suggestions is the use of an intranet site that incorporates methods and information, and that tracks forecasts.

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Dr. Joong-soo Nam is the Vice-President of IMT-2000 Business Group of Korea Telecom. His major responsibility is to obtain a license for the business and prepare for successful launching of the services in the market. For last 20 years, Dr. Nam has played important roles as critical changes have taken place in Korea Telecom. Dr. Nam has a Ph.D. from the University of Massachusetts and an MBA from Duke University.

The Future of Global Wireless Markets with 3G Mobile Systems:Dr. Nam will explore the various new services that will be available with third generation wireless. The Third Generation Mobile Systems, also known as IMT-2000 (the International Telecommunications Union’s International Mobile Telecommunications-2000) "will fulfill one's dream of anywhere, anytime communications a reality." IMT-2000 provides framework for worldwide wireless access by linking the diverse system of terrestrial and/or satellite based networks. It will exploit the potential synergy between the digital mobile telecommunications technologies and those systems for Fixed Wireless Access (FWA).

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Ray Horak is the founder and President of The Context Corporation, an independent consultancy based in Mt. Vernon, Washington. Ray is an internationally acclaimed lecturer and author, noted for his skill in making complex technical subjects understandable at all levels. Ray is the author of the best-selling Communications Systems & Networks, published by IDG Books and now in its second edition. He has authored well over 100 articles for leading industry trade publications. He has 30 years’ experience in networking, having held management positions with Communications Group Inc., CONTEL and various CONTEL subsidiaries, and Southwestern Bell Telephone Company. His experience also includes AT&T and Bell Telephone Laboratories. Ray holds BBA and MBA degrees from The University of Texas at Austin.

Broadband Networking:  Bandwidth Everywhere? The Trick Is Getting It Where It’s Needed! Broadband networking is about more than just speeds and feeds. Ultimately, it’s about the development of meaningful applications that increase revenues, lower costs, and thereby yield enhanced profits. Serving these applications are a number of enabling broadband technologies in the access, transport, and switching domains. This plenary session is a fast-paced, dynamic, plain-English, and commonsense tour of the broadband world. Specific topics include xDSL, WLL, SONET, Frame Relay, ATM and IP-based networking. Ray Horak is an internationally acclaimed lecturer and author who will drive home the significance of broadband networking…at broadband speed. Buckle up for an enjoyable conclusion to ICFC 2000!

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