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Panel Discussion
Forecasting Process, Methods and Techniques in Other Industries
“Forecasting Trends for the Financial Industry” - Howard Phillips, University of North Carolina at Charlotte Dr. Phillips provides leadership for the graduate degree program in financial engineering and teaches digital logic and computer design. He is a founder of Phillips & Co., which provides financial forecasting services to Fortune-500 companies.
“Forecasting in the Packaged Goods Industry” - Andrew Ma, Product Director, M/A/R/C Mr. Ma manages the M/A/R/C technology and service forecasting practice. He has been instrumental in developing volumetric forecasts for clients in the high-tech and services industry. His forecasting interest and experience has been focused on durable and innovative products. He pursued doctoral training at UCLA and holds a master’s degree in management/marketing from Georgia Tech.
“Demand Forecasting When the Client is Marketing: Some Beverage Industry Examples” - Kevin Richardson, Group Manager , Business Modeling & Forecasting, The Minute Maid Company Mr. Richardson leads development and application of marketing response models in price management, advertising and promotion planning, and volume forecasting across all major brands. He previously worked in corporate planning and analytics at Kraft Foods, and also was in advertising and research, econometric modeling of ad effectiveness, and design and analysis of in-market media tests at Leo Burnett.
Internationally Known Speakers
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